Sr Engineering Director, Nielsen · Bengaluru, India
Tanay Sai
Engineering leader with 18+ years building scalable SaaS platforms, leading high-performing teams, and shipping products that solve real problems at scale.
About
Engineering leader from Bengaluru with 18+ years building scalable SaaS platforms and leading high-performing teams. I focus on products that solve real business problems through thoughtful architecture and deliberate execution.
Currently Sr Engineering Director at Nielsen, leading analytics and measurement for enterprise clients. Previously at Acquia, Comviva, and Globant.
Selected Work
- 2025 →Current
Nielsen Sports
Leading operations transformation with AI and ML. Automating multimodal workflows with state-of-the-art computer vision (RT-DETR) and generative AI, building AI harnesses that scale.
- 2022–2023Acquired
Factoreal
Sports-focused marketing automation with AI segmentation and real-time analytics. Led 1→10 as CTO; acquired by Satisfi Labs in 2024.
- 2024Live
MobiLytix Rewards
Full rebuild of a 15-year-old Java product at Comviva. Modern stack, new rule engine, Generative AI throughout.
- 2022–2024Live
MobiLytix Digital Marketing
Enterprise marketing suite with GenAI for content and email campaigns. Architected and led as CTO at Comviva.
- Since 2021Live
cors.x2u.in
Free CORS proxy for API testing. 5,000+ developers, 30k requests/day, 99.9% uptime, zero monetisation.
- Early 2024Retired
Newton Eyes
GenAI vision tool for visually-challenged users. Served 5+ schools for the blind; retired as mainstream apps caught up.
- Jan 2025Handed over
RagCloud.io
Idea to live product in two weeks. Landing page plus initial free-tier traction; now owned by Viswa.
- Mid 2023Concept
Tuition-GPT
Early exploration of personalised AI tutoring, built for my own kid before the space got crowded.
- 2012–2019Technical Architect
Acquia
Led enterprise architecture for Warner Bros, Michael Page, and EuroRail. Drupal, cloud, and digital transformation at scale.
Writings
70 posts2026
2025
2024
2023
2021
- Globant Tech Insiders - Drupal Content Staging and Deployment - Best Practices Deliberated!
- Drupal 8/9 - Content Staging and Deployment - One strategy to beat them all!
- d8cards.com - Drupal Activity Cards
- Did Drupal CMI do exactly the opposite of what it wanted to do, and create a barrier to entry for teams to adopt Drupal?
- Are we ready for browser-based Drupal development?
- Moving this website (tanay.co.in) to Drupal 9
2018
2017
2016
- Announcing www.d8cards.com - A simple Drupal 8 ladder for small study groups
- Drupal 8 Activity Cards for Study Groups
- Drupal Association Board Elections - Shyamala for Director at Large
- Goqii Review: All you need to know about the Indian fitness tracker
- Drupal 7 to Drupal 8 Migration - 101 and Observations
2015
- Ola Cabs to introduce "Ola Horses" in Delhi to beat the odd-even car rule on January 1st 2016
- Cracking Acquia "Drupal 8 Foundation" [BETA] Certification Exam
- #celebr8d8 - Celebrate Drupal 8 Bahubali Style
- Drupal 8 Field Labels - Hidden Vs Visually Hidden
- Show off your Drupal 8 Recipe at Drupalcon Asia!
- Building a Slack Chatbot Powered by Drupal!
- Some quick statistics from scraping the Acquia Certification Registry
- This is how India is sending its best Drupaler to Drupalcon LA 2015!
- Cracking 'Acquia Certified Drupal Site Builder' Certification
2014
- Book - D8 Module Porting 101 - Porting Simple FB Connect Module to D8
- Cracking Acquia Certified Developer - Front end Specialist Certification
- Amazon starts using India Post and screws up its Delivery System in India
- SA-CORE-2014-005 - All you need to know to protect your Drupal Site from the latest SQL Injection vulnerability
- Wanna know what product your competitor is working on? Try Slack!
- The closest I have ever been to Nature!
- Telize - Simple IP-based Redirection Module for Drupal Sites
- FBIp - A lightweight module to automate form-submission based IP banning in Drupal
- Cracking Acquia Drupal Certification
- Deboarding a freelancer / employee / vendor from a Drupal Project
- Drupal Domain Access vs Multisite Approaches
- Making your Drupal Module Features-Exportable
2013
2012
- Drupal Statcounter Module
- Drupal: Block Inject Filter Module
- Drupal : Comment Limit By Role : Module to restrict the number of comments by any user per day, based on his user role
- Nuisances of Building a Web Service for a Drupal Website
- Article Spinner Drupal Module
- Article Spinner API
- Drupal : Order of Hook Execution
- Drupal: $form_state['redirect'] getting URL Encoded
- Drupal: node_save and special characters
- Drupal: Autocomplete for any CCK text field or any form field
- How Opera dumped me : Make Firefox look and behave like Opera
- Cleaning HTML while migrating - Remove Microsoft HTML
- ArticleSpinner.in : An Article spinner using Drupal
- Drupal Module for MSG91 SMS Gateway Integration
- Drupal: Use EntityFieldQuery instead of node_load