Sr Engineering Director, Nielsen · Bengaluru, India
Engineering leader & product builder
Engineering leader with 18+ years building scalable SaaS platforms, leading high-performing teams, and shipping products that solve real problems at scale.
Featured · Latest postToday's harness is Tomorrow's PromptRead the post →About
Engineering leader from Bengaluru with 18+ years building scalable SaaS platforms and leading high-performing teams. I focus on products that solve real business problems through thoughtful architecture and deliberate execution.
Currently Sr Engineering Director at Nielsen, leading analytics and measurement for enterprise clients.
Selected Work
2012–2025Nielsen Sports
Leading operations transformation with AI and ML. Automating multimodal workflows with state-of-the-art computer vision (RT-DETR) and generative AI, building AI harnesses that scale.
Factoreal
Sports-focused marketing automation with AI segmentation and real-time analytics. Led 1→10 as CTO; acquired by Satisfi Labs in 2024.
MobiLytix Rewards
Full rebuild of a 15-year-old Java product at Comviva. Modern stack, new rule engine, Generative AI throughout.
MobiLytix Digital Marketing
Enterprise marketing suite with GenAI for content and email campaigns. Architected and led as CTO at Comviva.
cors.x2u.in
Free CORS proxy for API testing. 5,000+ developers, 30k requests/day, 99.9% uptime, zero monetisation.
Newton Eyes
GenAI vision tool for visually-challenged users. Served 5+ schools for the blind; retired as mainstream apps caught up.
RagCloud.io
Idea to live product in two weeks. Landing page plus initial free-tier traction; now owned by Viswa.
Tuition-GPT
Early exploration of personalised AI tutoring, built for my own kid before the space got crowded.
Acquia
Led enterprise architecture for Warner Bros, Michael Page, and EuroRail. Drupal, cloud, and digital transformation at scale.
Writings
70 posts- APR 2026Today's harness is Tomorrow's Prompt
- JAN 2026Paid for the Turbulence, Not the Autopilot: Software Engineering in 2026 and beyond
- JUL 2025Traditional Data Science is dying. Building models burns money. Assembling AI is the shift teams aren’t ready for.
- MAY 2025Database Startups: The Great Slaughter. (And Who's Next?)
- JAN 2025Commoditizing the Complement in the Age of AI
- JAN 2025AI Agents to evaluate Coding Assessments and Hackathons in hiring
- DEC 2024The Hardest Ticket in the Queue: A Career Lesson in Discomfort
- NOV 2024The Iterative Paraphrasing Experiment: How GenAI Morphs a Story Over 100 Rewrites
- JUN 2023I trained an AI with my kid's CBSE textbooks - so I don't have to help him with homework everyday!
- MAR 2022Workflow of how a cab booking works in Bangalore
- OCT 2021Globant Tech Insiders - Drupal Content Staging and Deployment - Best Practices Deliberated!
- AUG 2021Drupal 8/9 - Content Staging and Deployment - One strategy to beat them all!
- AUG 2021d8cards.com - Drupal Activity Cards
- AUG 2021Did Drupal CMI do exactly the opposite of what it wanted to do, and create a barrier to entry for teams to adopt Drupal?
- AUG 2021Are we ready for browser-based Drupal development?
- AUG 2021Moving this website (tanay.co.in) to Drupal 9
- APR 2019Here is why Election Commission of India's VVPAT system might not work
- AUG 2018What can Whatsapp do to stop spreading false information and lynchings in India?
- APR 2018How a Drupal theme's logo (and an unthemed maintenance page) caused confusion and escalated tension between two countries
- OCT 2017Review - I Like It This Way - An Independent Telugu Film by Prema Malini Vanam
- MAR 2017Drupal Community Deadlock - The way for Drupal Association to restore normalcy and come out clean
- MAR 2017Prasad Shir for Drupal Association Director At Large
- MAY 2016Announcing www.d8cards.com - A simple Drupal 8 ladder for small study groups
- APR 2016Drupal 8 Activity Cards for Study Groups
- MAR 2016Drupal Association Board Elections - Shyamala for Director at Large
- MAR 2016Goqii Review: All you need to know about the Indian fitness tracker
- JAN 2016Drupal 7 to Drupal 8 Migration - 101 and Observations
- DEC 2015Ola Cabs to introduce "Ola Horses" in Delhi to beat the odd-even car rule on January 1st 2016
- DEC 2015Cracking Acquia "Drupal 8 Foundation" [BETA] Certification Exam
- NOV 2015#celebr8d8 - Celebrate Drupal 8 Bahubali Style
- NOV 2015Drupal 8 Field Labels - Hidden Vs Visually Hidden
- OCT 2015Show off your Drupal 8 Recipe at Drupalcon Asia!
- JUN 2015Building a Slack Chatbot Powered by Drupal!
- APR 2015Some quick statistics from scraping the Acquia Certification Registry
- MAR 2015This is how India is sending its best Drupaler to Drupalcon LA 2015!
- MAR 2015Cracking 'Acquia Certified Drupal Site Builder' Certification
- DEC 2014Book - D8 Module Porting 101 - Porting Simple FB Connect Module to D8
- NOV 2014Cracking Acquia Certified Developer - Front end Specialist Certification
- OCT 2014Amazon starts using India Post and screws up its Delivery System in India
- OCT 2014SA-CORE-2014-005 - All you need to know to protect your Drupal Site from the latest SQL Injection vulnerability
- OCT 2014Wanna know what product your competitor is working on? Try Slack!
- SEP 2014The closest I have ever been to Nature!
- SEP 2014Telize - Simple IP-based Redirection Module for Drupal Sites
- AUG 2014FBIp - A lightweight module to automate form-submission based IP banning in Drupal
- MAR 2014Cracking Acquia Drupal Certification
- MAR 2014Deboarding a freelancer / employee / vendor from a Drupal Project
- MAR 2014Drupal Domain Access vs Multisite Approaches
- FEB 2014Making your Drupal Module Features-Exportable
- JUN 2013Drupal : Registering on Drupal.org and obtaining GIT access
- MAY 2013Drupal 7 : Staging Content on Views
- APR 2013We, the Indians, in open source communities
- APR 2013Notes for Drupal India Hangout #2 : MongoDB with Drupal - 6th April 2013
- MAR 2013Tasker - The Rules Module for Android
- MAR 2013Book : Migrating to Drupal 7 | Packt Publishing
- DEC 2012Drupal Statcounter Module
- DEC 2012Drupal: Block Inject Filter Module
- JUN 2012Drupal : Comment Limit By Role : Module to restrict the number of comments by any user per day, based on his user role
- JUN 2012Nuisances of Building a Web Service for a Drupal Website
- MAY 2012Article Spinner Drupal Module
- MAY 2012Article Spinner API
- MAY 2012Drupal : Order of Hook Execution
- MAY 2012Drupal: $form_state['redirect'] getting URL Encoded
- MAY 2012Drupal: node_save and special characters
- APR 2012Drupal: Autocomplete for any CCK text field or any form field
- APR 2012How Opera dumped me : Make Firefox look and behave like Opera
- APR 2012Cleaning HTML while migrating - Remove Microsoft HTML
- APR 2012ArticleSpinner.in : An Article spinner using Drupal
- APR 2012Drupal Module for MSG91 SMS Gateway Integration
- APR 2012Drupal: Use EntityFieldQuery instead of node_load
- NOV 2011Drupal Logo on Wedding Invitation