The digital graveyards are filling up. Remember the buzz around Fauna? Gone. Neon? Swallowed by Databricks. RethinkDB? Pivoted then faded. Even promis...
About Me
I'm Tanay Sai
Engineering leader from Bengaluru, India with over 15 years of experience in building scalable SaaS platforms and leading engineering teams. I focus on creating products that solve complex business challenges through thoughtful architecture and execution.
Current Role
Currently working with Nielsen as Sr Engineering Director, where I lead teams in developing analytics and measurement solutions for enterprise clients.
Leadership Philosophy
I focus on building technology that creates meaningful impact. My approach combines strategic vision with hands-on execution, fostering innovation while maintaining operational excellence. I work to empower teams to deliver products that solve real-world problems at scale.
Industry Impact
- Built marketing automation platforms serving enterprise clients at Comviva
- Created cors.x2u.in - free developer tool serving 5,000+ developers daily
- Led technical architecture for Warner Bros, Michael Page, and EuroRail at Acquia
- Successfully led 1-10 growth at Factoreal as CTO, leading to acquisition by Satisfi Labs
Featured Work
A selection of products and platforms I've built, scaled, and successfully brought to market.
Factoreal
2022-2023
A sports-focused marketing automation platform with AI-driven segmentation and analytics. As CTO, I led the technical vision and product development. Incubated by Comviva and successfully acquired by Satisfi Labs in 2024.
AI/MLMarketing AutomationAnalyticsSaaS
Key Highlights:
- Led 1-10 journey
- AI-driven customer segmentation
- Real-time analytics dashboard
- Successful acquisition exit
cors.x2u.in
Since 2021
A completely free developer tool to bypass CORS restrictions during API testing. Built to give back to the developer community with no monetization - just a reliable service for fellow developers.
Node.jsAPI ProxyDeveloper ToolsCloud Infrastructure
Key Highlights:
- 100% free community service
- 5,000+ active developers served
- 30K+ proxy requests/day
- 99.9% uptime reliability
MobiLytix Digital Marketing
2022-2024
An Enterprise Marketing Suite leveraging Generative AI for marketing content creation and email campaigns. As CTO, I architected and led the development of this next-generation platform at Comviva.
GenAIMarketing AutomationEnterprise SaaSContent Generation
Key Highlights:
- Led 10-100 journey as CTO
- Generative AI integration
- Enterprise-grade scalability
- Automated content creation
Newton Eyes
Early 2024
A Generative AI powered vision tool designed to assist visually challenged individuals. Successfully served 5+ schools for the blind before retiring as mainstream apps adopted similar capabilities.
Computer VisionGenAIAccessibilityReact Native
Key Highlights:
- Accessibility-focused design
- AI-powered vision assistance
- Served 5+ schools for blind
- Social impact achievement
Tuition-GPT
Mid 2023
An AI-powered educational assistance tool exploring personalized tutoring capabilities. Early exploration of AI applications in education before widespread adoption of similar tools.
AI/MLEducation TechChatGPTTutoring
Key Highlights:
- Educational AI concept
- Personalized tutoring approach
- Early AI adoption experiment
- EdTech innovation exploration
RagCloud.io
~Jan 2025
Started as a short-term experiment when exploring what to do next. From idea to live product in 2 weeks, with a fancy landing page. Gained initial traction with free users.
RAGAI/MLSaaSCloud Platform
Key Highlights:
- Idea to product in 2 weeks
- Initial user traction
- Successful handover
- Rapid prototyping success
Mobilytix Rewards under Comviva
2024
Modernized 15-year-old Java-based on-premise only product. As CTO, I led the complete rebuild using modern stack with Generative AI features and a modern rule engine.
GoNode.jsPythonReactGenAIRule Engine
Key Highlights:
- Led as CTO - complete modernization
- Legacy system transformation
- Modern tech stack migration
- Generative AI integration
Technical Architect for Digital Transformation
2012-2019
Led technical architecture for multiple high-profile digital transformation projects as Technical Architect with Acquia. Delivered enterprise-scale solutions for major brands including Warner Bros, Michael Page, and EuroRail.
DrupalDigital TransformationEnterprise ArchitectureCloud Solutions
Key Highlights:
- Led WB.com transformation
- Michael Page platform architecture
- EuroRail digital experience
- Enterprise-scale implementations
Recent Writings
Technical insights and experiences from building products and leading engineering teams.
If you’ve been keeping an eye on the tech landscape, you might be familiar with all tech giants rolling out opensource AI models, one after the anothe...
In my previous role at Acquia, we had a coding assignment that every new recruit in our India-based team was required to complete. The task was a take...
In the early days of my career as a Technical Account Manager (TAM) at Acquia, I was neck-deep in support tickets. Each day brought a queue of issues ...
Rewriting / Rephrasing content has been of specific interest to me for a long time. Even before NLP or GenAI was a thing, I ran a SaaS tool called Art...
1 min read
I trained an AI with my kid's CBSE textbooks - so I don't have to help him with homework everyday!
I started experimenting with LLMs last year, in an attempt to create a tool that generated subject lines for emails based on email content. Started wi...
Writing Archive
Browse 67+ articles on technology, product development, and engineering
2025
3 articles2024
2 articles2023
1 articles2022
1 articles2021
6 articlesGlobant Tech Insiders - Drupal Content Staging and Deployment - Best Practices Deliberated!
October 7Drupal 8/9 - Content Staging and Deployment - One strategy to beat them all!
August 25d8cards.com - Drupal Activity Cards
August 18Did Drupal CMI do exactly the opposite of what it wanted to do, and create a barrier to entry for teams to adopt Drupal?
August 18Are we ready for browser-based Drupal development?
August 16Moving this website (tanay.co.in) to Drupal 9
August 152018
2 articles2017
3 articles2016
5 articlesAnnouncing www.d8cards.com - A simple Drupal 8 ladder for small study groups
May 14Drupal 8 Activity Cards for Study Groups
April 13Drupal Association Board Elections - Shyamala for Director at Large
March 7Goqii Review: All you need to know about the Indian fitness tracker
March 1Drupal 7 to Drupal 8 Migration - 101 and Observations
January 92015
9 articlesOla Cabs to introduce "Ola Horses" in Delhi to beat the odd-even car rule on January 1st 2016
December 26Cracking Acquia "Drupal 8 Foundation" [BETA] Certification Exam
December 22#celebr8d8 - Celebrate Drupal 8 Bahubali Style
November 19Drupal 8 Field Labels - Hidden Vs Visually Hidden
November 17Show off your Drupal 8 Recipe at Drupalcon Asia!
October 20Building a Slack Chatbot Powered by Drupal!
June 30Some quick statistics from scraping the Acquia Certification Registry
April 11This is how India is sending its best Drupaler to Drupalcon LA 2015!
March 7Cracking 'Acquia Certified Drupal Site Builder' Certification
March 62014
12 articlesBook - D8 Module Porting 101 - Porting Simple FB Connect Module to D8
December 4Cracking Acquia Certified Developer - Front end Specialist Certification
November 7Amazon starts using India Post and screws up its Delivery System in India
October 26SA-CORE-2014-005 - All you need to know to protect your Drupal Site from the latest SQL Injection vulnerability
October 16Wanna know what product your competitor is working on? Try Slack!
October 8The closest I have ever been to Nature!
September 11Telize - Simple IP-based Redirection Module for Drupal Sites
September 4FBIp - A lightweight module to automate form-submission based IP banning in Drupal
August 7Cracking Acquia Drupal Certification
March 31Deboarding a freelancer / employee / vendor from a Drupal Project
March 25Drupal Domain Access vs Multisite Approaches
March 12Making your Drupal Module Features-Exportable
February 242013
6 articlesDrupal : Registering on Drupal.org and obtaining GIT access
June 20Drupal 7 : Staging Content on Views
May 26We, the Indians, in open source communities
April 21Notes for Drupal India Hangout #2 : MongoDB with Drupal - 6th April 2013
April 6Tasker - The Rules Module for Android
March 12Book : Migrating to Drupal 7 | Packt Publishing
March 32012
15 articlesDrupal Statcounter Module
December 31Drupal: Block Inject Filter Module
December 6Drupal : Comment Limit By Role : Module to restrict the number of comments by any user per day, based on his user role
June 14Nuisances of Building a Web Service for a Drupal Website
June 1Article Spinner Drupal Module
May 21Article Spinner API
May 15Drupal : Order of Hook Execution
May 14Drupal: $form_state['redirect'] getting URL Encoded
May 5Drupal: node_save and special characters
May 3Drupal: Autocomplete for any CCK text field or any form field
April 30How Opera dumped me : Make Firefox look and behave like Opera
April 21Cleaning HTML while migrating - Remove Microsoft HTML
April 18ArticleSpinner.in : An Article spinner using Drupal
April 17Drupal Module for MSG91 SMS Gateway Integration
April 17Drupal: Use EntityFieldQuery instead of node_load
April 172011
1 articlesStay Updated
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